Evil witches beware! The end is nigh and defeat is certain by the time the first visitors have ended their interactive tour of the new 3,000 square metre Märchenwelten, which opens Saturday (September 14,2019) in Baakenhafen. Fairy tale fans aged six to 99 will be guided through the timeless motifs of the Brothers Grimm using modern technology. Around 300,000 visitors are expected every year.
Fascinating fairy tales
“Every generation has its fairy tales, but the Grimm fairy tales have lost nothing of their fascination since 1812,” said Maria Leonarda Castello, Director of Märchenwelten. The overriding theme is compassion and good always triumphs over evil, which then seeks revenge. Visitors can experience this toxic mix, and receive a virtual avatar after agreeing on certain virtues e.g to be loyal and loving. The interactive path then takes them through eight chambers only for the good prevail in the end.
Cutting edge technology
Visitors first enter a five-metre deep well and then go on a spectacular 360-degree ride through the forest. Certain tasks there have be solved individually while others are solved by a team using radio-frequence identification (RFID) technology to reach the next challenge. Fans of fairy tales are encouraged to interact and chat with each other.
The tour ends when the visitors arrive at the treasury after journeying through the fairy-tale world. Emphasis in the treasury is on the work and life of the Brothers Grimm. The room, designed as a book, presents their historical writings and their fairy tales. The exhibits include an original, personal copy of the “Kinder- and Hausmärchen” with notes from 1812 to 1815, and have been selected in co-operation with the Brüder Grimm Society in Kassel.
Multimedia in HafenCity
The “Märchenwelt” centre has scooped prizes in the run-up to the opening and came second in the ADAC’s tourism contest. Admission costs EUR 20 and complements other multimedia centres in HafenCity such as Discovery Dock, which shines the spotlight on the Port of Hamburg using virtual reality. And other attractions are soon likely. Delegates on a recent trip to Asia with Dr. Peter Tschentscher, Mayor of Hamburg, expressed enthusiasm about the “Digital Art Museum”, an offshoot of which could be set up in HafenCity. By then, “Märchenwelten” will have relocated to a site opposite the Elbphilharmonie from 2023.